What is SEO in Digital Marketing?

SEO in digital marketing is the process of optimizing websites and content to increase visibility in search engines, driving organic traffic without paid ads.

SEO helps startups and small businesses get discovered online, build credibility, generate consistent organic traffic, and reduce reliance on paid marketing.

The main types are On-Page SEO (content and HTML optimization), Off-Page SEO (backlinks and social signals), Technical SEO (site speed, mobile-friendliness), and Local SEO (location-based optimization).

Keyword research identifies what your audience is searching for, helping you optimize content to match user intent and improve search rankings.

Yes, unlike paid ads, SEO drives sustainable, long-term organic traffic that builds brand presence and reduces ongoing marketing costs.

Popular tools include Google Keyword Planner, SEMrush, Google Search Console, PageSpeed Insights, and Google Analytics for tracking and improving SEO performance.

Absolutely, local SEO helps Nepalese businesses target nearby customers through Google Business Profiles, local backlinks, and map optimization.