10 SEO Updates You Need After Google I/O 2025 & AI Overviews

AI Overviews are AI-generated summaries that appear at the top of Google search results, aiming to provide direct answers to user queries. They synthesize information from multiple web pages and can include text, images, and video.

Google I/O often unveils major shifts in Google's technology and priorities, particularly regarding search, AI, and user experience. These announcements typically signal new ranking factors, changes in how content is surfaced (like AI Overviews), and tools for webmasters, requiring SEOs to adapt their strategies to remain effective.

Yes, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is arguably more crucial. As AI can generate vast amounts of content, Google relies more heavily on E-E-A-T signals to identify high-quality, reliable, and human-validated information, especially for YMYL (Your Money Your Life) topics.

Small businesses in Nepal can adapt by focusing on creating high-quality, locally relevant content (potentially in Nepali and English), showcasing genuine customer experiences, optimizing their Google Business Profile, ensuring mobile-friendliness, and building trust within their local community. Starting with clear, helpful content that answers specific local customer needs is key.

Many foundational SEO techniques like keyword research (though evolving to semantic search), on-page optimization, quality link building, and technical SEO remain relevant. However, they must be applied within the new context of AI-driven search, user experience, and content authenticity. The emphasis shifts from purely technical manipulation to a more holistic, user-focused approach.